Tag: Comixology

Free Comic Book Day Musings, 2013

A highlight reel from the last couple days on Brontoforumus:


The Tick

(Originally posted yesterday, 2013-05-05.)

The free Tick is pretty great but makes a basic storytelling mistake in not introducing the supporting cast. I know who Tick and Arthur are, but Bumbling Bee and Rubber Ducky aren't referred to by name until pages 12 and 13, and they never say Cod's full name, unless Cod is his full name.

I know there's a general backlash against techniques like the 1960's era of characters all addressing each other by name on the first couple of pages, and the 1990's method of just having each character's name appear in a caption when they first appear, but there are still ways to integrate it organically in the story. Arthur addresses Bumbling Bee as "Bee" several times in the first few pages, and she later tells Cod she wants to "meet up with Ducky". Those could trivially be changed to the characters' full names without seeming out-of-place.

And again, Cod is referred to as "Cod" exactly once in the story, and I assume that's one more shortened name.

For all that it's still a perfectly fun Tick comic. Arthur gets a vacation, Tick gets an undersea adventure, there are hijinx with the other heroes, and eventually Arthur gets to save the day. It's enjoyable. I would buy more Tick comics if they didn't charge seven bucks for 20 pages. And I heartily recommend the Complete Edlund collection, even though it is really pricey for its quality of materials. ($35 for B&W on newsprint -- but you will definitely get $35 worth of enjoyment out of it. I keep meaning to do a full writeup of it.)

The backup stories and prose sections aren't bad either. But given the latter's repeated reference to how this is bound to be some people's first Tick comic and be introducing people to these characters for the first time, it's that much more baffling that they dropped the ball on actually introducing the characters.


Superman

(Originally posted yesterday, 2013-05-05.)

DC, of course, has spent the past two years on a big relaunch, where its continuity is fundamentally changed and all the characters are redesigned.

And so, for the Free Comic Book Day issue of Superman, which is likely the first Superman comic many people have picked up in years, if not ever...

...they reprint the Donner/Johns/Kubert issue from, what, 2006, 2007, that introduces Chris Kent.

Lois still knows Superman is Clark Kent. They're still married. His costume still has red trunks on it. And the story is best-known for the introduction of a character who was written out pretty soon after, who nobody really remembers, and who sure as hell doesn't exist in the New 52.

But we can't have Stephanie Brown appear in Smallville, because that might confuse people.


Star Wars

(Originally posted earlier today, 2013-05-06.)

The Free Comic Book Day issue is pretty much the perfect little Star Wars story: somebody for some reason decides it would be a great idea to fuck with Darth Vader, and then learns that it really isn't after all. Also Boba Fett gets to shoot some dudes.

I think it's Wood's best Star Wars comic yet; all of my complaints about the pacing-for-the-trade present in the main series are gone here, it's over and done in pretty short order.

It's so easy, after the last 4 movies, to think of Vader as a gigantic pussy. This comic doesn't just play him as a stone-cold badass, it actually uses his engineering talent cleverly too (spoiler: as he's crawling around the outside of the ship, his would-be assassin tries to jump into hyperspace -- but Vader's already destroyed the hyperdrive with his light sabre).

Anyway. It's free (though you've gotta sign up for an account); it's well worth reading. It comes with Avatar (the Last Airbender) and Captain Midnight, too; haven't gotten around to reading those yet.


Digital Freebies

(Originally posted earlier today, 2013-05-06.)

Anyhow, for those who missed FCBD, Bleeding Cool has a list of freebies available at Comixology, the Dark Horse store, and elsewhere. No Tick, sadly, but definitely check out Star Wars.

Monoculture

Well, I was all set to write a post filled with righteous indignation at Apple's nannying and censoring ways when I read that Saga #12 was banned from being sold through the iOS version of the Comixology app.

But then when I sat down to write it I found that Comixology is now claiming Apple never actually refused it, Comixology chose not to submit it on the assumption that Apple would reject it.

That makes for a bit of a different post.

But a lot of the major points remain.

First of all, the disproportionate market share enjoyed by both Apple and Comixology in the comics market is cause for concern. Monoculture is a bad thing, and when there's only one distribution point for a product -- or two, or three --, that puts the producer and the consumer at the middleman's advantage. And it can amount to censorship. Or price-fixing, or any number of other ills.

Additionally, even if this is Comixology's fuckup, it's the result of Apple's notoriously vague content restrictions. Even if Comixology played it too cautious on this one, there's still the story of what allegedly happened to French publisher Izneo just two weeks ago:

Two weeks ago -- on the eve of the long Easter week-end, the site IDBOOX notes -- the Izneo folks got an order from Apple to remove the "pornographic" content from their app. With no clue as to what Apple would judge to be pornographic, the Izneo folks immediately took down 2,800 of the 4,000 comics in their app, cautiously removing anything that could hint of adult content, including Blake and Mortimer and XIII, both of which are published in print in the U.S. without any fuss. Then they reviewed those comics and put about half of them back, but that still leaves 1,500 titles that aren’t in the app any more. Izneo took quite a financial hit on this; turns out comics featuring "Les jolies filles un peu sexy" are their top sellers. (This story, it should be said, came from an anonymous source.)

And even though that story seems to be apocryphal, stories of Apple's arbitrary app rejection and inconsistent treatment of adult content are legion. The first time I ever browsed the iTunes store, the title of Bitches Brew was censored. In the years since, many developers and publishers have expressed frustration that Apple rejected their submissions and didn't tell them why. And then of course there's Jobs's famous Orwellian "freedom from porn" stance.

Ultimately, I'm an Android user because I don't want a single company to be in charge of content distribution. It's not that I trust Google -- I really don't. I have plenty of complaints about Google; they're invasive, monopolistic, and generally evil and scary. But the bottom line, for me, is that they make it much easier to run whatever software you want on their devices -- and as far as I'm concerned, the choice between Android and iOS doesn't take any choosing at all.

More Stupid Ideas in Digital Distribution

Stop me if you've heard this one: a media company does a promotion, is totally unprepared for the traffic it generates, the servers are obliterated so that legitimate customers can't access their stuff, and all the while pirates are still able to trivially obtain the media in question.

I'm talking about Comixology and Marvel, but I could just as easily be talking about EA ('cept that last part I guess; to my knowledge there's no crack to run SimCity without a network connection as yet).

Marvel started a big promotion the other day: 700 free issue #1's through Comixology.

The demand took down the Comixology site for two days. And it's still running slowly.

To blame for all this? Two things:

  1. a client-server distribution model with only a single website available to download from, and
  2. DRM on the files to make sure nobody else can set up a mirror.

Well, I should say "to make sure nobody else can set up a legal mirror", because, well, if you've been on the Internet for five minutes and are not a complete dumbshit, you're probably aware that anyone who wants those comics can trivially find pirated copies.

Go the legal route, with Comixology? You get a proprietary file that you can only read in their program. Provided you can access their fucking website at all.

Go the illegal route, through some dodgy website? You get a CBR, or a CBZ, or a PDF, which you can read in any program that supports that format. And you don't have to worry about whether a single specific website is actually working in order to acquire that file.

It doesn't take a fucking genius to see which is the superior, more customer-friendly option.

Let's talk about what customers want. Hey, I like comics. Let's start with me. Here, maybe this will help you get a feel for just how much money you could potentially squeeze out of me:

27 shortboxes, a long box, and a stack of bags a couple of feet high of books I haven't boxed yet

Not pictured: 14 more shortboxes, plus about 2/3 of a bookcase taken up by hardcovers and trades.

My point is, I have spent a fuck of a lot of money on comics over the course of my life.

You know how much I've spent on Comixology? Zero. The Dark Horse digital store? Zero.

And make no mistake: that's not just because I prefer physical comics. I do, but I've downloaded any number of free comics from both those stores. I've read them and I've enjoyed them. I'd be adding those 700 Marvel #1's to my collection right the fuck now if the website were functional.

But free is the amount I am willing to pay for a DRM-infected book, comic or otherwise. If you won't let me read the file on whatever computer I want, in whatever program I want, then you're not getting a damn dime from me.

I realize I'm not the guy Comixology's trying to appeal to here -- they're trying to draw in new readers, not people who know what happens on Wednesdays. I get that. I'm not the target audience here.

But the target audience is getting timeouts too. Not just new readers coming for the Marvel promo, but existing customers who can't access their accounts.

So, here are a couple of points to start with that I think should be blisteringly obvious:

The very idea of restricting access to a free digital giveaway is completely fucking insane.

Why put DRM on something you're giving away for free? What conceivable reason is there for this? Why would you want to restrict copying of a free promotion that you are doing?

And why only make it available from a single distributor?

I mean, I get the reasoning behind that one, at least: they want to turn people into Comixology customers. They don't want people to just grab the free comics and never bother coming the the Comixology site. I get the theory.

But in practice, well, how's that working out for you guys? You getting any customers out of this thing?

Here's the right way to do it: just post all 700 files in a big torrent file. Make them CBR/CBZ format. And stick an ad for Comixology in every file.

Ever see a popular torrent collapse under the weight of high demand? Of course you haven't. Because that is the opposite of how BitTorrent works. BitTorrent is at its absolute best on files that are in high demand.

Now, I know why media companies don't take advantage of BitTorrent: because that would legitimize BitTorrent. As far as the publishers are concerned, BitTorrent is synonymous with piracy. They want the protocol banned entirely -- so of course they're not willing to acknowledge that it can be used as a tool for legal distribution, and a very very good one at that.

So instead, they opt for DRM-encumbered files distributed through a traditional client-server model -- and create this gigantic fucking debacle. And you know what their takeaway from this is going to be? "Well, obviously we need to make sure we've got more bandwidth next time." They're going to think that the problem is that their stupid distribution model wasn't implemented correctly, not that their stupid distribution model is stupid.

"Let's just make sure we've got more bandwidth next time" was EA's solution to the authentication problems that Spore users faced in 2008. 5 years later, did it work?

As long as you're thinking that the fix is a better delivery mechanism for DRM-infected content, you're doing it wrong. The problem will persist.


But you know, there are lots of great digital comics out there that aren't from Comixology and aren't DRM-infected. I've gushed about Mark Waid's Thrillbent before; those are all DRM-free and free to download. I also enjoyed the first issue of Dracula the Unconquered by Chris Sims, Steve Downer and Josh Krach; it's DRM-free and only costs a buck.

The point here isn't merely to castigate companies who do it wrong -- please reward the ones who do it right.

Digital Demand

Two weeks ago I talked about how now is the greatest time in history to be a comics fan. Among other things, I mentioned Comixology. I've got concerns about Comixology -- it uses a proprietary, DRM-encumbered format, meaning there's a risk of a monopoly, same as any time a single major provider uses a proprietary, DRM-encumbered format -- but ultimately, I think that shit will work itself out. That doesn't mean we shouldn't be concerned, shouldn't complain, shouldn't put pressure on Comixology and the publishers who use it to find another way -- but the music industry ultimately realized that a standards-compliant, DRM-free format was in its best interest, and the book publishers are beginning to get the message too; I think it's only a matter of time for comics. (TV and movies will be dead fucking last to get the message and will, like the music industry, wait until their bottom line has seriously suffered for their foot-dragging, knuckle-dragging stupidity, but they'll come around too.)

At any rate, those caveats in mind, I think that the recent announcement that Comixology is the third-highest earning iPad app of 2012 is a fucking good sign for the comics industry. It shows there's a big demand and it's getting bigger.

Moreover, while I've heard people express concern for years that digital comics will spell the end of print comics, they sure don't seem to be posing a threat -- which makes sense. The way I see it, people who get their comics through Comixology aren't any less likely to buy comics in print; if you've never bought a comic before, then you're not a lost sale, and if you have bought comics from bookstores or especially from specialty shops, you're not going to stop doing that just because you can get them on your iPad or what-have-you now.

For my part, I'm about to get a Nexus 7. For starters, the thing looks pretty small and I'm skeptical that it will even be satisfactory for reading comics on. Even if it is, I am confident it will not compare to the experience of reading a full-size comic.

That said, as I mentioned in that other post, there are a shitload of comics that are not currently in print, and if I find that it is comfortable to read comics on the Nexus 7, I will certainly start reading comics on it that are not available in my local comic shop.

That doesn't mean I'll stop shopping at my local comic shop. It doesn't even mean that I'll spend less money there. It just means I'll have one more way to experience comics (whether they're ones I've bought or acquired for free).

And while I love my local comic shop, it also means that people can make money selling comics to a niche audience without having to worry about print costs or Diamond minimum distribution numbers.

Ultimately, it's not a zero-sum game (except insofar as every consumer's entertainment budget is a zero-sum game). Digital comics doesn't mean the same audience gets the same comics from a different distributor, it means the potential for a new audience and different comics. And those are good things that make the medium richer for all of us.

Best/Worst of Times, etc.

Yesterday I talked about Karen Berger's imminent departure from Vertigo, the disappointment I feel as a Vertigo fan, and the excitement I feel wondering what she'll do next.

And you know, that's kind of the perfect metaphor for what it feels like to be a comics fan in general right now. There's just so much bullshit -- but there's so much gold, too.

Since the 1940's, the American comics industry has gone through a regular, 20-year boom-bust cycle. We're in an odd-numbered decade, so if the pattern continues that means we've got another bust coming. And while I think Marvel and especially DC are full-speed-ahead on stupid management decisions to cause the next one, this one's not going to be like the others -- it's going to be smaller, it's going to be confined to those two major publishers, and it's going to happen even as their characters and brands increase in popularity.

Now, both companies seem dead-set on repeating most of the worst excesses of the 1990's -- variant covers, new #1's, big summer crossovers, increasingly muddled continuity reboots, Jim Lee -- and don't seem to get the idea that this is going to go much like it did in the '90's, with a brief boost to sales followed by a crash as everybody gets sick of this crap. DC, in particular, is currently being run by bean counters at Warner who think their best shot at relevance is pushing the Reset button on their universe again and putting out prequels to Watchmen.

Even still, DC's still managing to put out some great books. Dial H is fantastic, Demon Knights is a joy, and Animal Man and Frankenstein were both pretty great until they muddled into an unnecessary crossover. I really don't think it's a coincidence that the best books coming out of DC are the ones that are subject to the least corporate interference and are the least subject to the whims of shared-universe continuity.

And that's just DC proper. Take the the industry as a whole and there's a stunning variety of wild, beautiful, original books -- Saga, Chew, Manhattan Projects, The Massive, to name just a few. There are even some wonderful licensed books -- Adventure Time, Popeye, Godzilla: The Half-Century War. Prophet shows that even a 1990's Liefeld property can turn into a brilliant, offbeat science fiction series worthy of classic Heavy Metal. Dark Horse Presents demonstrates the depth and breadth of modern comics at its greatest, at 80 pages for $8 a month.

And that's just the new stuff. As far as classic comics, there's an embarrassment of riches. When I gave my cousin a copy of The Completely Mad Don Martin -- a collection of the cartoonist's entire Mad output, in two oversized hardcover books in a slipcase, weighing in at about 25 pounds -- my uncle looked at it and said "Did you ever think you'd see anything like this?" The mere idea that, in two generations, Mad has gone from being dismissed as trash to being given reverential treatment.

There's so much in print -- Floyd Gottfredson's Mickey Mouse, Carl Barks's Donald Duck and Uncle Scrooge, exhaustive collections of Peanuts, Calvin and Hobbes, Bloom County, Terry and the Pirates, Dick Tracy, Prince Valiant, Mary Perkins On Stage, Pogo, Tintin. You can get the complete Bone in a single black-and-white volume or a dozen color trades from Scholastic. Love and Rockets is collected in paperbacks or hardcovers, pick your Poison River. The other day I was at the library and saw a huge hardback collection of Walter Simonson's entire Thor run (only the worthy may lift it). There are glorious hardcover collections highlighting the work of Kirby, Ditko, Wood, Davis, Kurtzman, Wolverton, Eisner -- the choices are staggering.

And that's just the stuff that's in print.

You wanna talk about digital? You can buy the entirety of Quantum and Woody right the fuck now (and there's a rumor of two finished-but-never-published issues on the way too). Sure, digital comics has its issues -- DRM and the inevitable platform fragmentation and compatibility problems that DRM causes -- but it's still early days and that stuff'll get ironed out.

And that's just the stuff you have to pay for. Head on over to a site like Digital Comic Museum and you can gaze upon thousands of public-domain comics, completely free of charge.

And that's just the stuff that's available legally.

You want a comic that, for various rights reasons, will never be reprinted? Jack Kirby's 2001? Moore, Bissette, Veitch, et al's 1963? The infamous Air Pirates Funnies? Can't stop the signal; they're easier to find now than they were when they were in print.

So, all in all? It's plenty easy to get frustrated with the direction DC and Marvel are going in. It's easy to foresee their readership tanking and bringing on another crash and panic. But Avengers and Dark Knight Rises are still Hollywood blockbusters; their publishers aren't going away -- and even if they vanished overnight, there would be so much good stuff left to fill the vacuum that I, for one, wouldn't miss them...much.

Truth is, for all the bullshit, I don't think there's ever been a better time to be a comics fan -- not even the 1940's.


And I shouldn't have to say this, but just to be perfectly clear: I am absolutely not advocating illegally downloading comics that are commercially available. Support publishers you like. Support creators you like. Support your local comic shop.

And if you download a work that's out-of-print, or otherwise acquire a book that doesn't benefit the creators or their families, it's a good idea to buy something that does. You like 2001 (or, for that matter, any of Kirby's Marvel work)? Buy Kirby: Genesis and send some money his family's way. Like 1963? Pick up some Swamp Thing trades, and keep an eye out for Bissette's Tales of the Uncanny.

Or whatever it is you're into. Bottom line? Find something you love, support the people who make it happen, and tell your friends.