Tag: Image

Marvel's Statement of Purpose

I'm in the home stretch of Sean Howe's excellent Marvel Comics: The Untold Story, and this quote from the beginning of chapter 17, I think, sums up what's wrong with the company in a nutshell:

The Los Angeles Times, CNN, and USA Today all chimed in about Liefeld, Lee, McFarlane, and the other renegade artists who were standing up to big business. In response, Marvel president Terry Stewart made a statement that "the importance of the creative people is still secondary to the (comic book) characters," a stance that hardly discouraged Marvel's new image as a corporate overlord.

(Brackets in original.)

Howe comes back to this point in chapter 19:

In June 1994, Frank Miller paid tribute to Jack Kirby, delivering a keynote speech at an industry seminar in Baltimore. [...]

Marvel Comics is trying to sell you all on the notion that characters are the only important component of its comics. As if nobody had to create these characters, as if the audience is so brain-dead they can't tell a good job from a bad one. You can almost forgive them this, since their characters aren't leaving in droves like the talent is. For me it's a bit of a relief to finally see the old "work-made-for-hire talent don't matter" mentality put to the test. We've all seen the results, and they don't even seem to be rearranging the deck chairs.

Creators who complained about defections to Image and other companies, he continued, were "like galley slaves complaining that the boat is leaking." The age of company-owned superhero universes -- the Jack Kirby age -- was over. "It's gone supernova and burned itself out, and begun a slow steady collapse into a black hole. We couldn't feed off the genius of Jack Kirby forever. The King is dead, and he has no successor. We will not see his like again. No single artist can replace him. No art form can be expected to be gifted with more than one talent as brilliant as his. It's a scary time because change is always scary. But all the pieces are in place for a new proud era, a new age of comics. Nothing's standing in our way, nothing too big and awful, nothing except some old bad habits and our own fears, and we won't let that stop us."

The crowd rose to its feet.

(Ellipsis mine.)

Miller was right in some ways and wrong in others.

The bottom fell out of the market soon after, for both Marvel and Image. Jim Lee is now one of the Editors in Chief at DC; McFarlane and Liefeld have become punchlines (and so, for that matter, has Miller). Post-bankruptcy Marvel has done a pretty damn good job feeding off the genius of Jack Kirby -- in films. As for the comics, well, they're selling decently enough but are, at this point, largely the R&D branch for upcoming Disney movies.

Marvel still believes the creative people are secondary (and that's giving them the benefit of the doubt). Marvel is wrong.

Yes, Iron Man is more popular now than he was during Jack Kirby or Don Heck's lifetime. That's not just because Iron Man's a great character -- though I happen to think he is --, it's because of Robert Downey Jr, and Jon Favreau, and Gwyneth Paltrow, and Jeff Bridges.

When you think the characters are primary and the creative people secondary, you get a film like Daredevil. Or, at best, Fantastic Four. Compare the numbers -- and you'll forgive me from switching over to DC for this, but they've got a much longer history of film franchises -- compare the numbers from Batman and Robin to the numbers from The Dark Knight, or the numbers from Superman Returns to the numbers from Man of Steel, and tell me that the characters are more important than the creative people.

And that, of course, is just looking at it from a mercenary standpoint -- because really, that's what Marvel as a company cares about. That's not even getting into quality. My unsurprising opinion is that you're a lot likelier to get a high-quality film or comic when you've got high-quality creative people working on it.

And Marvel's policy of treating its characters as primary and their creators as secondary has resulted in fewer and fewer original characters added to its stable. Sure, lots of creative people still love to play in Marvel's sandbox -- and then save their original ideas for creator-owned work.

Take a look at the characters who've starred in films or TV shows over the past couple of decades. Superman and Batman are from the 1930's. Green Arrow and Captain America are from the 1940's. The Fantastic Four, Spider-Man, Iron Man, Daredevil, and the Avengers are from the 1960's. The X-Men are also from the 1960's, though their most popular character, Wolverine, is from the 1970's. Blade, Ghost Rider, and Swamp Thing are from the 1970's too (and so is Howard the Duck, if you really want to bring that up). The New Teen Titans, Elektra, the Tick, the Teenage Mutant Ninja Turtles, and the Mystery Men are from the 1980's. Static, Spawn, Hellboy, and the Men in Black are from the 1990's. The Walking Dead started in 2003, Kick-Ass in 2008.

It's not an exhaustive list (see Nat Gertler for that), but it's an eye-opening one. Marvel and DC have a strong library of characters -- from decades ago. Most of the successful new characters, though, are creator-owned.

But hey -- Disney's biggest franchises are already from the 1920's to the 1950's (and many of them are based on public-domain material that's a lot older than that). Disney doesn't need to create new product. When the copyrights to the first Mickey Mouse cartoons come close to expiring, Disney can bribe Congress to extend them. If Disney needs to add new material to its portfolio, it can buy a company like Pixar or Marvel.

And as Disney's purchase of Lucasfilm and, to a lesser extent, Viacom's purchase of the Teenage Mutant Ninja Turtles, shows, even the most successful creator-owners eventually want to retire and are willing to part with their works.

Star Wars -- hm. Maybe I have found an example where the characters are more important than the creator.

Course, that's just because he was ripping off Jack Kirby.

Image Goes DRM-Free

Yesterday Image Comics announced that it's going to start selling digital comics from its own site, independent of third-party distributors, in standard formats and DRM-free.

There are a lot of reasons for Image to pursue a DRM-free option. Chief is that DRM doesn't fucking work and anyone who wants to get the latest issue of The Walking Dead illegally can get it whether Comixology's version has DRM or not. Second is that this rampant piracy of The Walking Dead has somehow failed to prevent it from being a sprawling multimedia bestseller.

But I think what really precipitated this decision isn't The Walking Dead at all -- it's Saga.

More specifically, Saga #12 and its asinine, albeit temporary, ban from the iOS version of Comixology.

I wrote about the story back in April. Gist is this: Saga #12 was an arguably-slightly-dirtier comic in an inarguably-already-pretty-dirty series; Comixology decided not to sell it in the iOS version of their app out of a reasonable but, it turns out, false presumption that it would run afoul of Apple's vague, capricious, and arbitrary content guidelines.

In a nutshell, it was an object lesson in the one thing DRM actually is good for: locking publishers into a single distributor who may not always have their best interests at heart.

You know, for those who needed an object lesson because they were too busy scratching their balls to notice how this exact thing caused a problem for the music industry and then later for the book industry.

But hey, it may have taken Image awhile, but this still puts them way the fuck ahead of all the other major publishers, and they absolutely deserve praise and encouragement for doing the right thing. And they deserve your business for it.

Only problem is, it's still early days and the Digital Comics section is looking a little sparse. I'll plan on coming back with links when my favorite Image books are available -- those'd be the aforementioned Walking Dead and Saga, plus Chew and Prophet, off the top of my head.

This is good news, and I hope and expect it will be just the first step in the comics industry realizing what the music industry already has and the book industry is starting to: that standards-compliant, DRM-free formats aren't just better for consumers, they're better for publishers, too.

Best/Worst of Times, etc.

Yesterday I talked about Karen Berger's imminent departure from Vertigo, the disappointment I feel as a Vertigo fan, and the excitement I feel wondering what she'll do next.

And you know, that's kind of the perfect metaphor for what it feels like to be a comics fan in general right now. There's just so much bullshit -- but there's so much gold, too.

Since the 1940's, the American comics industry has gone through a regular, 20-year boom-bust cycle. We're in an odd-numbered decade, so if the pattern continues that means we've got another bust coming. And while I think Marvel and especially DC are full-speed-ahead on stupid management decisions to cause the next one, this one's not going to be like the others -- it's going to be smaller, it's going to be confined to those two major publishers, and it's going to happen even as their characters and brands increase in popularity.

Now, both companies seem dead-set on repeating most of the worst excesses of the 1990's -- variant covers, new #1's, big summer crossovers, increasingly muddled continuity reboots, Jim Lee -- and don't seem to get the idea that this is going to go much like it did in the '90's, with a brief boost to sales followed by a crash as everybody gets sick of this crap. DC, in particular, is currently being run by bean counters at Warner who think their best shot at relevance is pushing the Reset button on their universe again and putting out prequels to Watchmen.

Even still, DC's still managing to put out some great books. Dial H is fantastic, Demon Knights is a joy, and Animal Man and Frankenstein were both pretty great until they muddled into an unnecessary crossover. I really don't think it's a coincidence that the best books coming out of DC are the ones that are subject to the least corporate interference and are the least subject to the whims of shared-universe continuity.

And that's just DC proper. Take the the industry as a whole and there's a stunning variety of wild, beautiful, original books -- Saga, Chew, Manhattan Projects, The Massive, to name just a few. There are even some wonderful licensed books -- Adventure Time, Popeye, Godzilla: The Half-Century War. Prophet shows that even a 1990's Liefeld property can turn into a brilliant, offbeat science fiction series worthy of classic Heavy Metal. Dark Horse Presents demonstrates the depth and breadth of modern comics at its greatest, at 80 pages for $8 a month.

And that's just the new stuff. As far as classic comics, there's an embarrassment of riches. When I gave my cousin a copy of The Completely Mad Don Martin -- a collection of the cartoonist's entire Mad output, in two oversized hardcover books in a slipcase, weighing in at about 25 pounds -- my uncle looked at it and said "Did you ever think you'd see anything like this?" The mere idea that, in two generations, Mad has gone from being dismissed as trash to being given reverential treatment.

There's so much in print -- Floyd Gottfredson's Mickey Mouse, Carl Barks's Donald Duck and Uncle Scrooge, exhaustive collections of Peanuts, Calvin and Hobbes, Bloom County, Terry and the Pirates, Dick Tracy, Prince Valiant, Mary Perkins On Stage, Pogo, Tintin. You can get the complete Bone in a single black-and-white volume or a dozen color trades from Scholastic. Love and Rockets is collected in paperbacks or hardcovers, pick your Poison River. The other day I was at the library and saw a huge hardback collection of Walter Simonson's entire Thor run (only the worthy may lift it). There are glorious hardcover collections highlighting the work of Kirby, Ditko, Wood, Davis, Kurtzman, Wolverton, Eisner -- the choices are staggering.

And that's just the stuff that's in print.

You wanna talk about digital? You can buy the entirety of Quantum and Woody right the fuck now (and there's a rumor of two finished-but-never-published issues on the way too). Sure, digital comics has its issues -- DRM and the inevitable platform fragmentation and compatibility problems that DRM causes -- but it's still early days and that stuff'll get ironed out.

And that's just the stuff you have to pay for. Head on over to a site like Digital Comic Museum and you can gaze upon thousands of public-domain comics, completely free of charge.

And that's just the stuff that's available legally.

You want a comic that, for various rights reasons, will never be reprinted? Jack Kirby's 2001? Moore, Bissette, Veitch, et al's 1963? The infamous Air Pirates Funnies? Can't stop the signal; they're easier to find now than they were when they were in print.

So, all in all? It's plenty easy to get frustrated with the direction DC and Marvel are going in. It's easy to foresee their readership tanking and bringing on another crash and panic. But Avengers and Dark Knight Rises are still Hollywood blockbusters; their publishers aren't going away -- and even if they vanished overnight, there would be so much good stuff left to fill the vacuum that I, for one, wouldn't miss them...much.

Truth is, for all the bullshit, I don't think there's ever been a better time to be a comics fan -- not even the 1940's.


And I shouldn't have to say this, but just to be perfectly clear: I am absolutely not advocating illegally downloading comics that are commercially available. Support publishers you like. Support creators you like. Support your local comic shop.

And if you download a work that's out-of-print, or otherwise acquire a book that doesn't benefit the creators or their families, it's a good idea to buy something that does. You like 2001 (or, for that matter, any of Kirby's Marvel work)? Buy Kirby: Genesis and send some money his family's way. Like 1963? Pick up some Swamp Thing trades, and keep an eye out for Bissette's Tales of the Uncanny.

Or whatever it is you're into. Bottom line? Find something you love, support the people who make it happen, and tell your friends.